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Branding

Branding

An Insight on Branding in the Recession

Recession, meltdown, slowdown, economic doom, downturn, stagnation – whatever you may call it, is the best time to invest in branding. Why? Well, when money is tight people tend to cling to their wallet. They think twice before spending their…

Branding

The Power Of Hotel Branding – Brand Equity

The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty…

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Business

Prepare For A Skills Assessment

Typically, Skill assessment tests are tests written about one’s area of interest, knowledge, and personality. Interchangeably used often with aptitude tests, being successful is very achievable by simply applying the appropriate strategy through these tips to ace a skill assessment…

Business

How To Get The CEO Job

The position of CEO attracts the attention of thousands of young professionals worldwide. With references such as Tim Cook, bill gates, and many others, today’s gatedtalent millennials aspire to be CEOs in the future. But what does it take to…