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Branding

Branding

The Power Of Hotel Branding – Brand Equity

The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty…

Branding

An Insight on Branding in the Recession

Recession, meltdown, slowdown, economic doom, downturn, stagnation – whatever you may call it, is the best time to invest in branding. Why? Well, when money is tight people tend to cling to their wallet. They think twice before spending their…

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