How Do I Sell a Distressed Business?

As the Great Recession in the US starts to heal and spread through the economy, many business owners are looking to sell their business and regain control of their lives. For different reasons, the recession has been longer and deeper…

The Power Of Hotel Branding – Brand Equity

The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty…

An Insight on Branding in the Recession

Recession, meltdown, slowdown, economic doom, downturn, stagnation – whatever you may call it, is the best time to invest in branding. Why? Well, when money is tight people tend to cling to their wallet. They think twice before spending their…

Branding – Building a Brand Through Strong Marketing

“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really…

What is an Employer Brand and Why Should You Care?

There is an increasing body of evidence that makes the case for solid employer brand management. From an organization’s point of view, an employer brand encapsulates the key qualities current and prospective employees associate with you as an employer. These…