MAKE YOUR WALL ANTIQUE WITH PICTURE FRAMES
When it comes to decorating hour walls, choosing the best frame which complements and fit the best with your space is a big task but once it is done perfectly,…
An Insight on Branding in the Recession
Recession, meltdown, slowdown, economic doom, downturn, stagnation – whatever you may call it, is the best time to invest in branding. Why? Well, when money is tight people tend to…
The Power Of Hotel Branding – Brand Equity
The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of…
Branding – Building a Brand Through Strong Marketing
“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or…
What is an Employer Brand and Why Should You Care?
There is an increasing body of evidence that makes the case for solid employer brand management. From an organization’s point of view, an employer brand encapsulates the key qualities current…