Advices for choosing the Best Name for your Business
You create a company and you don’t know how to name it? You should know that you should think about a good name before starting your business. When you want to change the name of the company for some reason during your business, you will have to start all work on its image from scratch.
Let’s assume that you already have the Perfect Name – this is just the beginning of your path, especially as content has been the only king of the industry for many years. What does it mean? We already translate.
Content is content that brands are flooding with virtual reality every day (they are also flooding the offline world, but today we will focus on the former). There is so much of it that search engine algorithms have to sweat quite a lot to extract the most valuable information. And in this case, “valuable” equals “unique” – it means that the fewer companies you find under your search term in Google, the greater the chance that you will appear high in the search results (and how important it is, we told already on the occasion of alphabetical ordering).
Choose a Domain matching your Business name
Contrary to appearances, it is a really difficult task. Almost half of the websites in the world have been registered under the .com domain. No wonder – the extension provides websites with the greatest reach, and users themselves describe them as more professional compared to alternatives like .net and .org. So if you want to get a few extra image points, be sure to check the availability of the address with the .com extension.
The effective name of the company is the basis of modern enterprises, and the process of its creation is called name. If we decided to come up with it ourselves, without the help of companies or appropriate agencies, we should devote a lot of time to this matter. Business success often depends on the effect of this process. The name is a key part of the entire marketing strategy.
There are some basic unwritten rules in the naming world that you should stick to. When creating a name for our company, we should, first of all, remember that in this case, less is more. In practice, this is because the shorter and more direct the name is, the better. Unfortunately, the market is already so saturated that in many industries the best names may already be taken. Experience is also an important issue. You have to take into account that every person is different and understands certain words and phrases according to their experiences and related ideas. What you understand in a certain way may not always be understood the same by your customers – try to anticipate it. In addition, the name should be recognizable, positively associated, and memorable.
The law is important
Legal regulations are extremely important in terms of naming. When naming your business, you need to follow certain rules that prohibit the use of certain words and limit the creative process. First of all, the name you want to use must be free and accessible. In practice, this means that another company in a specific economic area cannot use it (it is the so-called patent protection). In order not to confuse our customers, it is also worth embedding the name of the company in the context of the place where it operates, its products, and its recipients. It should additionally refer to the general values of the company and refer to the industry in which it operates, profile and specific identity characteristics, as well as be consistent with the role that your company will play on the market.
How to create a name?
If we create the name ourselves, and not with the help of a professional company, it is worth following a few rules that can systematize our work. Brainstorming is the first. Take a piece of paper and write down absolutely all the words that are associated with your business, an industry in which you operate and your potential customers, and how you want to be perceived by them.
You can look for inspiration in the dictionary, on the Internet, or abroad. In the next stage, eliminate names that are the banalest, have bad associations, or are already used by other companies. From the remaining ones, select the best ten in your opinion and start testing them. Talk to your friends about company name ideas, ask your loved ones and draw conclusions. Check after some time which of the mentioned names they remember. In this way, create a popularity ranking and select the best three names from it. After a while, choose the one that you are most convinced of.
A good name is the basis of the company’s existence and its marketing strategy. Therefore, it is worth getting into this task at the very beginning and coming up with one that will fully reflect the identity of your Business company. Try to avoid the need to change it in the future, thanks to the fact that at the beginning it is convergent with the industry and services you run. If you have problems with the appropriate creation, hire professionals for it.